UX Research, UX Design, Citadel Credit Union

Citadel Credit Union Website

The videos in this playlist include recordings of the user interface (UI), user experience (UX) design and user research presentations. Watch these videos to see how the research data and insight helped drive decisions in the process. You can also read more about the case study and see a live prototype demonstrations. You will need a password to enter this page. It is password protected.

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Appalachian Mountain Club DV, UX Design

Appalachian Mountain Club Website

The UX research for the project was moderated and conducted among many matched personas.

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ProSeal Asphalt Maintenance, UX Design

ProSeal Website

This website features a custom WordPress theme, custom icons and a self-service square footage to dollar amount calculator.

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WSP, Insights, UX Design

INSIGHTS Website

This project transformed an engineering news website from a monthly site into a more efficent weekly releasing site.

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User Experience Research, Design & Strategy

Raun Kercher’s user-centered and business-goals-driven UX methodology offers a structured and data-informed approach to designing websites and applications. By aligning user experience design with both the needs of the users and the business objectives, this methodology ensures that the resulting product is not only functional and intuitive but also effective in meeting strategic goals. Here’s a breakdown of the key stages and their importance:

  • User and Business Goals Alignment: The first step is to understand the objectives both from the user's perspective and the business side. This alignment is essential for ensuring that the final product satisfies user needs while also contributing to business success.
  • Persona and Device Research: A crucial component of the methodology involves identifying the target audience through personas. Research is conducted to understand which devices these personas might use and to uncover their typical scenarios. This helps in tailoring the user experience to different contexts of use, such as mobile vs desktop.
  • Scenario Exploration: By understanding the challenges or tasks users need to complete, the design process can be informed by real-world scenarios that will shape interactions. This research helps uncover pain points or needs that might otherwise go unnoticed, ultimately leading to a more intuitive design.
  • Designing Prototypes: Armed with user insights and data, design prototypes are created. These are not final designs but iterative mockups that test out concepts and allow for refinements. The prototypes are based on both research findings and analytics, ensuring that design decisions are grounded in real user data.
  • Iterative Refinement: Design is an ongoing process, and prototypes are refined through multiple iterations. Feedback from stakeholders, user testing, and analytics all contribute to fine-tuning the design for optimal user experience and performance.
  • Prototype Validation: Validation of the prototype is conducted to ensure that it meets both user and business goals. This may involve user testing, A/B testing, or gathering feedback from early users to verify that the product will succeed in real-world use.
  • Development Implementation: After the design is validated, the development phase begins. This is where the designs are brought to life, and the application or website is built according to the specifications determined during the earlier stages.
  • Quality Assurance (QA) Check: Once the development is complete, a thorough QA process ensures that the product functions correctly, is free from bugs, and meets the necessary standards for performance and usability.
  • Ongoing Analytics and Iteration: After the website or application is launched, continuous monitoring of analytics takes place. These metrics provide insight into how users are interacting with the product and whether any adjustments are needed. If analytics suggest areas for improvement, the process may loop back to earlier stages for refinement.

The methodology emphasizes an iterative, data-driven process that ensures a deep understanding of users and their needs, which in turn leads to designs that support both user satisfaction and business goals. Each step is informed by real-world data, user feedback, and analytics, ensuring that the final product is optimized for its target audience and effective in achieving business objectives.

By following this method, Raun Kercher’s approach helps businesses create digital products that not only meet user expectations but also drive measurable success through thoughtful design and continuous improvement.