Raun Kercher

Raun is a user centered designer with over 20 years experience in many user experience roles. In addition to creating engaging experiences that keep users coming back and increasing conversion rates and sales, I understand the importance in creating experiences that are accessible for everyone.

His methodology is based on both user centered design and business goals. The capabilities of Raun range from; user experience research and design, User interface design, usability testing, accessibility testing, preliminary design stages, wire frames, storyboards, site maps, refined interactive prototype, front-end responsive website and website analytics.

View his user experience case studies to learn more about his latest user experience projects.

Career Experience

User Experience Strategist (January 2021 - Present) • Citadel Credit Union

• Strategically deliver a variety of qualitative user experience (UX) research such as usability, A/B testing, Tree Testing, Card Sorting, product pages, campaigns, special offers, accessibility, surveys and competitor analysis on User Testing platform, which contributes to annual sale increases by 20-30%.
• Present Adobe Creative Cloud (CC) authored UX designs and UX journeys for user experience testing to provide key stake holders with current results that impact future decisions on our products and services.
• Spearhead, launch and lead multiple website enhancement projects to increase user engagement.
• Direct and lead multiple quantitative survey projects to provide invaluable user insight to key stakeholders, allowing stakeholders to make informed decisions regarding products and services on the website, online banking, mobile and other member facing environments.
• Present UX research results at company meetings or through video and/or slide deck to key stake holders to support decisions regarding sales.
• Educate, train and produce reference documentation for colleagues to strengthen team knowledge and streamline project communication and production workflows

Digital Designer (Contract) (February 2019 - January 2020) • PPL Corporation

• Expedited layout copy/text, coded HTML, and edited assets for website users, including customers, potential customers, and investors.
• Produced video, motion graphics, and design layouts using Adobe CC products to capture and edit video footage and photographs of speeches and interviews for employee, investor and customer engagement.
• Improved coding of HTML5 CSS3 code on websites to be more responsive on mobile devices, which increased usability quality and also increased sales.
• Composed, distributed and explained monthly and quarterly analytics reports that kept the team motivated and on track.
• Improved to standards set by the Web Content Accessibility Guidelines (WCAG) which led to increased sales and revenue following deployment of changes.

Digital Designer & Web Developer (April 2018 - August 2018) • STUDIOetc

• Coordinated the launch and execution of multiple Adobe CC authored exhibit designs by directing project workflows, production design, and specification deliverables to align with client needs.
• Edited content, code, and assets within the content management system that cultivated improvements in usability, user engagement, accessibility of the organization website and increased sales.

Digital Designer & UI/UX Designer (March 2013 - March 2018) • WSP USA

• Spearheaded the user interface and user experience prototypes for user testing research to create a responsive front-end web development template (HTML5, CSS3, jquery, javascript, Adobe CC) and optimized editing capabilities by project managing web developments, tracking progress using analytics, and presenting results at monthly meetings and/or weekly reports.
• Coordinated the production, motion graphics, and editing of video projects that generated increased engagement among the target audiences.
• Coded a variety of responsive internal and external email newsletter template designs, resulting in boosted communication steering prospects to future engagement and sales.
• Designed tradeshow booth graphics, advanced interactive PDFs, advertisements, and fliers to help increase revenue and gain further sales.
• Composed, distributed and explained monthly and quarterly analytics reports to keep team motivated and on track.

Volunteering

Public Speaker (Volunteer) (November 2024 - present) • Philadelphia Financial Scholars • Citadel Cares (Citadel Credit Union)

• Speak to high school age class rooms on the topic of personal finances to support financial wellness in the community.
• Speak to high school age class rooms on the topic of careers.

UX Researcher, Designer & Strategist, Photographer, Social Media, Writer, Editor and Videographer (Volunteer) (October 2019 - November 2024) • Appalachian Mountain Club • Delaware Valley Chapter

• Direct the user experience research, creation of UI/UX template, website architecture and launch of the performance upgraded website, which revitalized the branding and design.
• Coordinate productions of new website content to increase user engagement and drivemore membership sales.
• Lead the production and editing of video projects to generate community engagement.

Art Director (Volunteer) (July 2011 - June 2012) • MOSAIC Community Land Trust

• Direct the user experience research, creation of UI/UX template, website architecture and launch of the performance upgraded website, which revitalized the branding and design.
• Coordinate productions of new website content to increase user engagement and drive more membership sales.
• Lead the brand design creating an identity that is memorable.

Education & Training

• Kutztown University of PA, Kutztown, PA • BFA, Communication Design Concentration in Digital Design, Web/Multimedia Design and Illustration. Illustration.
• Certificates for continued studies in Adobe CC web design workshops at Maryland Institute College of Art
• Certificate for Dale Carnegie Course, Skills for Success
• Member of International Association of Accessibility Professionals (IAAP)