Raun Kercher

Raun is a user-centered researcher and designer with over 20 years of experience across various UX roles. He specializes in crafting engaging, intuitive experiences that drive user retention, conversion, and sales. In addition, He is deeply committed to creating accessible designs that ensure an inclusive experience for all users.

View his user experience case studies to learn more about his latest user experience projects.

Career Experience

User Experience Strategist (January 2021 - Present) • Citadel Credit Union

• Conduct various qualitative UX research studies on User Testing platform, leading to a 25% increase in annual sales.
• Present prototype designs, user experience research and strategy results to key stakeholders, influencing future product decisions.
• Lead multiple website enhancement projects to boost user engagement and satisfaction.

Digital Designer (Contract) (February 2019 - January 2020) • PPL Corporation

• Conceptualized video productions and graphics using Adobe CC products to enhance employee and customer engagement.
• Expedited layout copy and coded HTML for website users, improving usability and increasing sales.
• Produced video and motion graphics for speeches and interviews, boosting employee, investor and customer engagement.

Digital Designer & Web Developer (April 2018 - August 2018) • STUDIOetc

• Directed project workflows for multiple Adobe CC exhibit designs to align with client needs.
• Edited content, code, and assets to improve usability and increase sales on the organization website.

Digital Designer & UI/UX Designer (March 2013 - March 2018) • WSP USA

• Spearheaded the creation of responsive front-end web development templates using HTML5, CSS3, jquery, and javascript, resulting in improved user experience and engagement.
• Directed and mentored designers and web developers to streamline workflow communications and ensure code and asset specifications were met.
• Designed and coded various email newsletter templates, boosting communication and driving prospects towards increased engagement and sales.

Volunteering

Public Speaker (Volunteer) (November 2024 - present) • Philadelphia Financial Scholars • Citadel Cares (Citadel Credit Union)

• Deliver public speaking engagements to high school classrooms on personal finance topics, promoting financial wellness and empowering students with essential financial knowledge for their future.

UX Researcher, Designer & Strategist, Photographer, Social Media, Writer, Editor and Videographer (Volunteer) (October 2019 - November 2024) • Appalachian Mountain Club • Delaware Valley Chapter

• Led user experience research and designed UI/UX templates to improve website navigation and overall user satisfaction.
• Redesigned website architecture and spearheaded the launch of a performance-optimized website, revitalizing the organization’s branding and user interface.
• Coordinated content creation to enhance user engagement, resulting in increased site traffic and a measurable boost in membership growth.
• Directed and edited video content for community outreach, producing engaging multimedia that contributed to improved community interaction and awareness.

Art Director (Volunteer) (July 2011 - June 2012) • MOSAIC Community Land Trust

• Directed the user experience research, creation of UI/UX template, website architecture and launch of the performance upgraded website, which revitalized the branding and design.
• Coordinated productions of new website content to increase user engagement and drive more membership sales.
• Lead the brand design in a creation of an identity that is memorable.

Education & Training

• Kutztown University of PA, Kutztown, PA • BFA, Communication Design Concentration in Digital Design, Web/Multimedia Design and Illustration. Illustration.
• Certificates for continued studies in Adobe CC web design workshops at Maryland Institute College of Art
• Certificate for Dale Carnegie Course, Skills for Success
• Member of International Association of Accessibility Professionals (IAAP)